University for the Creative Arts will lead the Inter-regional Culture-led Regeneration (ICR) project which aims to stimulate the growth of the creative and cultural industries in the south coast of England and Par-de-Calais, Normandy and Brittany in France. The £3.6m scheme, in partnership with Kent County Council, Medway Council, Arts University College Bournemouth and French counterparts, will employ innovative models of creative knowledge exchange, cultural interventions and audience engagement to reconcile and refresh cultural activity in urban centres.

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