It’s said that customers are “time poor”, that attention spans are shrinking and even the best products and experiences are quickly forgotten.

But is this true?

This briefing draws on cutting-edge research into consumer time and the work of leading companies to give insight into how you can build value for customers using time – and manage how you are remembered… or forgotten.

Dave Smith (Senior Lecturer in Business and Management) will lead you through the research and allow an exploration of what this may mean for future marketing, business development, and customer journeys.

Hosted by Bath Business School and the Creative Business Network.


David Smith